Instant Pages vs Instant Web?

Again an interesting ALA-article about web performance (or the lack thereoff), triggered by Facebook’s “Instant Articles” announcement;

I think we do have to be better at weighing the cost of what we design, and be honest with ourselves, our clients, and our users about what’s driving those decisions. This might be the toughest part to figure out, because it requires us to question our design decisions at every point. Is this something our users will actually appreciate? Is it appropriate? Or is it there to wow someone (ourselves, our client, our peers, awards juries) and show them how talented and brilliant we are?

This exercise clearly starts at the design-phase, because thinking about performance in development or testing-phase is simply too late.

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