Mobile web vs. Native apps; Forrester’s take

So web is going away, being replaced by apps? Forrester researched and does not agree;

Based on this data and other findings in the new report, Forrester advises businesses to design their apps only for their best and most loyal or frequent customers – because those are the only one who will bother to download, configure and use the application regularly. For instance, most retailers say their mobile web sales outweigh their app sales, the report says. Meanwhile, outside of these larger players, many customers will use mobile websites instead of a business’ native app.

My biased interpretation; unless you think can compete with Facebook for mobile users’ attention, mobile apps should maybe not be your most important investment. Maybe PPK conceeded victory too soon after all?

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