After discovering AddToAny secretly enrolls all of my blogs visitors in a behavioral marketing platform, I disabled the plugin and mailed the author for more information. He answered the media6degrees-integration was a partner-test, only providing them with non-personally identifiable data, which the company indeed can use for targeted advertising. But the good news was that AddToAny would also offer a “publisher opt-out mechanism” shortly. And indeed, last week, Pat announced the brand new a2a api and mailed me the following opt-out code;
var a2a_config = a2a_config || {};
a2a_config.no_3p = 1;
These two lines of javascript, which have to be placed in front of the http://static.addtoany.com/menu/page.js script-include, should disable all current and future 3rd party tracking. I hope the web-guys from e.g. deredactie.be and standaard.be (and there are many others) implement this as soon as possible!
So now we can opt-out from having our visitors being spied upon by media6degrees, what more could one want? Well, since you’re asking, here’s a small list of things AddToAny could really should do;
transparency; tell users that their visitors’ information will be shared with 3rd parties (in allrelevantplaces)
documentation: show them how to “remove the spy” on the AddToAny api page (“no_3p” isn’t there)
ease-of-use: allow the tracking to be disabled with a simple checkbox in the WordPress and Drupal plugins
When looking at my blog’s performance in Google Webmaster Tools I saw Google complained of multiple dns-lookups. I knew about stats.wordpress.com, google-analytics.com (well, yeah …) and gravatar.com, but one domain in the list didn’t make sense to me at all; media6degrees.com, so I started to investigate a bit. Grepping the wordpress-, theme- and plugin-code on my server didn’t reveal anything, so I went into Firebug to see what was happening in javascript.
page.js in turn contains tracking (near the end of the file), by requesting an 1X1 pixel image at http://map.media6degrees.com/orbserv/hbpix?pixId=2869&curl=<encoded URL of page>
media6degrees then sends the pixel and … sets multiple cookies in the process
And what’s media6degrees business you ask? Maybe they’re just providing the add-to-any author with statistics? Well, not exactly. This is what media6degrees writes on their website: “We deliver scalable custom audiences to major marketers by utilizing the online connections of their consumers.” So by using AddToAny, you’re providing media6degrees with data about your site’s visitors, which they can use to sell targeted communication to their customers.
If visitors of small-time blogs like mine would be the only ones affected by this, the damage would be limited. But AddToAny is also implemented on large local news-outlets such as deredactie.be or De Standaard Online and no doubt on some big international sites as well. Somehow I doubt those organizations know they’re feeding their visitors to media6degrees and I bet some of them would even strongly disagree.
I’m not happy about this, that much is clear. AddToAny offers great functionality, but:
it adds unneeded requests to my page, causing the page to finish loading later (dns-request + http-request)
it enrolls my site visitors in a targeted communication platform without anyone knowing (or agreeing)
I mailed the author about this earlier this week (when i didn’t even know about media6degrees tracking cookies yet), but got no feedback up until now and I logged an issue on the wordpress.org support forum as well. And I decided to pull the plug on AddToAny off course, replacing it with sociable, making my blog render yet another millisecond faster, while at the same time protecting my visitors from this sneaky behavioral tracking by AddToAny and media6degrees.
Mensen die het nieuwe besturingssysteem van Windows gebruiken, kunnen vanaf nu zelf hun eigen browser, of zoekmachine op het internet, uitkiezen. Vroeger was dat automatisch de eigen browser Internet Explorer, maar de Europese Commissie tekende daar protest tegen aan.
Softwaregigant Microsoft bood tot nu toe altijd de eigen browser Internet Explorer aan als zoekmachine op het internet. Wie een alternatief verkoos, zoals Mozilla van concurrent Firefox, moest dat specifiek downloaden.
De Europese Commissie vond dat niet kunnen, en daardoor heeft Microsoft het systeem nu veranderd. Wie een computer met Windows 7 aankoopt, krijgt bij de start een scherm waarop er een browser kan worden gekozen.
Dat opent perspectieven voor andere zoekmachines zoals Firefox, dat al langer aan een sterke opmars bezig is, en Google. De Europese Commissie heeft positief gereageerd op het besluit van Microsoft.
Als ze daar aan de Reyerslaan “browser” persé willen vertalen, dan is “internet-bladeraar” misschien toch een beter alternatief? Of weet gij nog iets beters?
De nieuwe versie van deredactie.be is een grote stap vooruit. Niet zozeer omwille van wat ge wel, maar eerder om wat ge niet -direct- ziet; ze hebben hun inhoud bevrijd. De atom-feeds lijken nu immers de volledige artikels te bevatten. Ge kunt niet zeggen dat ze stil blijven staan, daar aan de Reyerslaan! Applaus!
Uit een snel testje bleek dat de nieuwe videozone andere feeds (voor Journaal en Terzake) gebruikt. Die feeds bevatten zowel entries voor de integrale afleveringen van de afgelopen dagen als voor alle individuele fragmenten uit die verschillende edities. Aangezien een entry in de ATOM-file evenwaardig is aan elke andere entry, wordt de relatie tussen die verschillende entries dan maar in de comments in de XML meegegeven. Of hoe XML ook gestructureerde rommel kan zijn.
Maar aangezien er op deredactie nog altijd geen grote knop “Bekijk hier het Journaal” staat, omdat een kat zijn jongen niet terugvindt in de videozone en vooral omdat ik het niet leuk vind als mijn speledingetjes niet meer werken, heb ik één en ander toch aangepast aan de nieuwe feeds (waarbij ik op basis van de titel de individuele fragmenten van de meest recente aflevering uit de ATOM-feed filter).
[Newspapers] copied their paper/website logic to RSS feeds without adapting it to the medium. As a result, you get long lists of news articles with no difference between front-page news and a small article at the back of the newspaper.
To solve this problem, he proposes editors to (also) offer a “front-page feed”, which would contain only the most popular (automatic) or most important (handpicked) items.
Not a bad idea at all (are you listening, deredactie?), but even more important; shouldn’t news-websites start treating RSS as a publication-channel in its own right, containing the entire article (and why not even enclosures for AV-material)? Because, expecting me to click through, seriously?
I don’t have the time to click through when quickly skimming through my feeds at work
I can’t click through when reading offline, on the train
RSS-feeds can indeed be a great way for readers to focus on content, without the overhead of the “normal” website-context. Heck, I’d even accept some text-ads and links to related items in there if need be. Publishers will sooner or later really have to let go of the concept of their (semi-)walled garden as the only place where visitors are allowed to consume their content (as they had to let go of the paper-only distribution-model). Focus on reach (“content views”) instead of pageviews, allow your readers to decide in which context the content is consumed (think rss-reader, think syndication, think mash-ups, …)!
So, let me quote Bert; “Mr. editor in chief, please help RSS to become the success it deserves to be” and I’ll happily add “Set your content free!” to that.
When looking at my blog’s performance in Google Webmaster Tools I saw Google complained of multiple dns-lookups. I knew about stats.wordpress.com, google-analytics.com (well, yeah …) and gravatar.com, but one domain in the list didn’t make sense to me at all; media6degrees.com, so I started to investigate a bit. Grepping the wordpress-, theme- and plugin-code on my server didn’t reveal anything, so I went into Firebug to see what was happening in javascript.
