Update 02-2015: the information below does not reflect the way AddToAny works now and as such only has historical value. The comment by A2A’s developer below, explains what has been done between 2010 and 2015.
After discovering AddToAny secretly enrolls all of my blogs visitors in a behavioral marketing platform, I disabled the plugin and mailed the author for more information. He answered the media6degrees-integration was a partner-test, only providing them with non-personally identifiable data, which the company indeed can use for targeted advertising. But the good news was that AddToAny would also offer a “publisher opt-out mechanism” shortly. And indeed, last week, Pat announced the brand new a2a api and mailed me the following opt-out code;
var a2a_config = a2a_config || {};
a2a_config.no_3p = 1;
These two lines of javascript, which have to be placed in front of the http://static.addtoany.com/menu/page.js script-include, should disable all current and future 3rd party tracking. I hope the web-guys from e.g. deredactie.be and standaard.be (and there are many others) implement this as soon as possible!
So now we can opt-out from having our visitors being spied upon by media6degrees, what more could one want? Well, since you’re asking, here’s a small list of things AddToAny could really should do;
- transparency; tell users that their visitors’ information will be shared with 3rd parties (in all relevant places)
- documentation: show them how to “remove the spy” on the AddToAny api page (“no_3p” isn’t there)
- ease-of-use: allow the tracking to be disabled with a simple checkbox in the WordPress and Drupal plugins
The opt-out code is a important first step and I’m sure concerns such as those voiced on the WordPress-forums will help AddToAny to further make the right decisions!
